Sharing is the key to success! This checklist covers the best sharing strategies and helps your Tanndu maintain momentum.


1. Starting Your Fundraiser: Planning

So your Tanndu is live, now what? At this point, you’ve completed signing up and most likely already shared to Facebook. 


Now it’s time to get strategic with sharing your Tanndu and organizing your contacts. Taking the time to learn how to share your Tanndu can make a huge difference to the amount of donations you receive!


Think of your closest friends and family members. Now, let’s think of 2-3 people who would be willing to share your fundraiser for you. This can be through any type of communication (online or offline), as long as they share! 

This is the perfect way to include your loved ones and raise awareness about your story and goal.


2. Gather and organize your contacts

Dig into your phone and email contacts. Are those same contacts on social media? If so, be sure to add them as followers and friends on your social media accounts. You’ll want to divide your contacts into 2 groups:


  • Potential Donors: Are there certain contacts you feel are more likely to donate than others? These should be grouped together as “potential donors” and sent personalized outreaches via text, email, or even a direct message on social media.
  • Potential Promoters: These are people who you feel are less likely to donate, but can help you promote and share the Tanndu.


3. Update your social media accounts

Even the most active social media users should update their accounts from time to time! 


Now’s the time to update your Facebook, Instagram, Twitter, and even your Linkedin to share your Tanndu with your network. 

Add your link to your each of your profiles, and write a new status/post to share the exciting news. You can even use the “suggested friends” features on these sites as well to add new contacts. 


Create a soft deadline. Including a soft deadline or end date in your Tanndu story will encourage supporters to donate sooner, rather than later!


4. Start spreading the word

Not on social media? No problem!


Fundraising without Social media can take a little more planning, but we have seen a lot of organizers find even more success by being strategic! You'll want to rely on the contacts that you have, and seek out friends who are on social media to have them help you promote your Tanndu.


The best way to share your Tanndu with your contacts is to share your Tanndu link with them in emails, text messages, phone calls, Facebook posts, or private Facebook messages.  

When sending the link, include a bit about why your fundraiser is so important to you, and even ask them to share on your behalf with their networks, too. Imagine if one of your friends shared, and then one of their friends shared your fundraiser! That is how your Tanndu could become a viral fundraiser, like the ones you see on TV and the internet.


Here’s an example of a nice message to share with your supporters: 


I'd like to take a moment to thank @name and @name who have made donations to my fundraiser for my sick dog, here: www.Tanndu.la/xxxxxx. Their generosity has allowed me to buy most of the medication he needs to recover, and I'll be forever grateful. We still need $150 for one more critical treatment, so thank you in advance to anyone seeing this who can lend a hand - even $5 makes a huge difference to us!


5. Frequent multi-platform social media posts


Challenge yourself to share daily across multiple platforms. For example, Monday could be a Facebook share, while Tuesday could be a fun Instagram post! This ensures you're not oversharing on one platform. 


6. Update your supporters

The best way to engage your supporters and maintain donation activity is to post frequent updates, which are sent to existing donors and followers of your Tanndu.


This allows you to share your progress with your community, keep them interested in your v, and encourages them to continue promoting your fundraiser online. 


A compelling update can include any of the following: a thank you to your supporters, a personal story or quote related to the situation, any recent news, and photos. 


7. Create urgency with final updates

It is smart to remind people that you need help now. Again, you can create a soft deadline by making a countdown within your update posts on social media. 


8. Thank donors

Don’t forget to thank all of your donors for their support! Showing appreciation and gratitude for your donor’s support is a key part of fundraising.

It could also serve as a reminder about your fundraiser and encourage them to share it with their own network.